Also known as spokesperson’s training, media training consists of techniques taught to a professional, whatever their professional field, so that they are able to relate to journalists – not only during an interview, but also in events and network gatherings.
Media training is essential in any communication strategy. A badly built press statement may cause terrible damage to a company. Or, an interview conceded without a clear communication strategy may result in a reputation crisis.
Training has many stages, like lectures on the ways of press, particularly of editorials related to the company’s field, interview with the spokesperson conducted by an experienced journalist (a simulation that tries to be as close as possible to reality), and definition of corporate key messages that must be worked into interviews.